Word: concepting
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Dates: during 2000-2009
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...designers agree that the best way to cap cube chatter is to move it. "To do that," says James Ludwig, director of design for Steelcase, "you need to create spaces for people to go." Steelcase is testing a concept called the Cell Cell, a phone booth fitted with reception boosters. Chatty colleagues might gravitate to the Dyadic Slice, designed for two, or hold brainstorming sessions in the Digital Yurt, whose sensor-triggered lighting oscillates with increased activity...
Fried delivers a strong discussion of contemporary liberty, sharing his ample knowledge of public policy and giving the reader a breathtakingly nuanced review of an often elusive concept...
MetroNaps, a company that pioneered the concept of selling naps in sleep environments, is seeing the change in corporate attitudes firsthand. The New York City-- based company opened its first sleep-pod center in 2004 in the Empire State Building, a place where workers could pay $14 and discreetly tuck in to one of the pod-shaped, hooded recliners for a midday nap and recharge for 20 minutes. The company is expanding the concept with franchises -- the first one opened in New York City's financial district in March -- but MetroNaps co-founder Arshad Chowdhury says he is discovering...
...River, Evans asked his 300 supervisors to volunteer for intensive Lean Six Sigma training but felt that not enough embraced it, so last month he required attendance. "Ninety-nine percent of my folks are onboard, but a few have said they will retire rather than adopt the concept of Lean Six Sigma," Evans says...
...PCCW's phone and media assets. The Australian investment bank has built a global empire in large part by packaging the least glamorous of acquisitions?such as toll roads and airports?into fixed-income funds, which are then sold to yield-hungry retail investors. Lately, the company's concept of an infrastructure play has broadened and its pursuit of acquisitions has grown increasingly audacious?earlier this year it mounted a $2.6 billion bid for the London Stock Exchange. That failed, but the bank's ability to turn tired old assets into lucrative investment vehicles has become so well known...