Word: concepting
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Dates: during 2000-2009
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...anyone?) Cereality's first three cafs, in Philadelphia, Tempe, Ariz., and Chicago, are thriving, but as the company tries to move from small-business start-up to national franchise, Roth has had to leave the fun and games aside to face a looming challenge for every new retail concept: once your idea proves itself, competitors flock, knowing that the initial risk has been taken. Roth is now facing serial cereal challengers--he calls them copycats--that have popped up looking for their own bite of this emerging restaurant segment. And like siblings squabbling over the last bowl of Froot...
That's another reason Cereality is trying to grow as quickly as possible, through franchising, partnerships with hotels and other retail chains, online sales and catering. The Cereality concept has generated so much buzz that Roth and Bacher say they have received more than 6,000 applications from all over the world. In April, Roth and Bacher began meeting with applicants to select the first operators, and they hope to have 30 new partners by 2008, with each running several restaurants. The Cereal Bowl, for its part, says it has collected 250 e-mail inquiries about franchising...
...online video retailer Netflix, which overtook the neighborhood video-rental company Blockbuster. He found that 21% of Netflix's sales came from obscure or older movies, not the blockbusters that gave the once mighty chain its name. Blockbuster, meanwhile, is struggling to come up with an online rental concept...
...hopelessly rigged. Providers of services take advantage of the people who know the least--and the people with the least money get taken advantage of the most. The whole concept of wealth is being redefined. People are starting to see wealth more in terms of lifestyle, instead of just money for money's sake. Having said that, savings is an important concept. It is the absolute cornerstone for wealth creation...
...rises in popularity, college teams are becoming increasingly competitive. According to John, the “Spirit of the Game” is the most attractive element of the sport and has contributed to its rising popularity.The “Spirit of the Game” is a unique concept in Ultimate Frisbee by which the players themselves are responsible for enforcing the rules of the game. There are no referees. According to the UPA web site, “in Ultimate, the honor system works.” “It is still pure, still about the competition...