Word: concepting
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Dates: during 2000-2009
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Created for women by the proud designers shown below and officially unveiled at the New York Auto Show last week, Volvo's "Your Concept Car" is supposed to be what women want. Some females found features like the ponytail rest a trifle sexist, but those who liked its handbag holders, computer-aided parking and easy-opening gull-wing doors will be happy to learn that the Volvo is just one of the formerly gender-neutral products being redone to suit them. Here's a sampler...
George W. Bush's reaction against Clintonism wasn't just reflexive and political; it was also philosophical. He filled his Administration with strategic thinkers, mostly neoconservatives, who had big ideas about how the world should work. The most important concept was the moral sanctity of American power. The post--cold war world was unipolar; multilateral institutions like the United Nations were feckless constraints on American action. Diplomatic protocols like the Kyoto accord and the Middle East peace process were outdated as well (the protection of Israel was another basic neoconservative assumption). The response to Islamic radicalism would be strategic...
...group. These caught the eye of other artists, and launched a career creating visual accompaniments to music by Björk and the Rolling Stones, and more recently, Beck and the White Stripes. He "doesn't rely on technology or gimmicks," says Beck. "He may start with a high concept, but it always ends up entertaining in the purest sense, where even the most uninitiated can feel included." Which may be what drew advertisers to Gondry, too. In 1994, he made Drugstore, a spot for Levi's about a young man looking to get lucky with the town pharmacist...
Throughout the book, journalist after journalist reveals objectivity to be an extraordinarily slippery concept when dealing with the twinned subjects of Saddam Hussein’s regime and President Bush’s invasion. Times reporter Burns drew prominent media attention this fall when Embedded included his excoriation of those of his colleagues whom he saw as kowtowing to the Ba’athist government before the invasion...
...lack of athletic support from the College is scandalous. The administration loves to gush over the concept of 41 varsity teams. But where is the follow up? Our high academic standards do not prevent the Athletic Department from organizing events that allow students to get to know winning teams. Michigan and Duke, two prestigious schools, have somehow figured out a way to get their intelligent students excited about sports. But promotion is an afterthought at Harvard...