Word: concepting
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Dates: during 2000-2009
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...flew by the seat of my pants. There were no storyboards,” he said. Hall worked on the concept for the commercial almost until the time of production, with the shoot resulting in 15 and 30-second spots featuring James advising his audience to “Get your Juice.” The spots will air exclusively...
...dollar, wagers Steve Jobs, CEO of Apple--or 99, to be exact. When Apple introduced its pay-per-song service last spring, many doubted the computer maker could succeed where so many had failed. But the straightforward concept and uncomplicated design of iTunes immediately hit a chord with consumers, who downloaded 1 million songs in its debut week. The service's popularity underscored Jobs' argument: free file sharing can be a pain in the neck. Once you square yourself with breaking the law, there's also the virus-ridden software, the porn links, the cumbersome downloads. "We're all about...
Patrie. Homeland. Vaterland. Fosterlandet. It's a powerful and often vexing concept in any language, let alone in the 11 now spoken in the European Union - or the 20-plus that will be spoken here after the E.U. expands next May. Even so, true believers have long dreamed that all of Europe would one day become a single homeland. That sweet dream took some more hard knocks last week. First the Swedes - a reasonable people famously in favor of solidarity - resoundingly rejected the euro, which many see as the political and economic linchpin of a European homeland. That blow came...
...enough to drive advocates of a common European homeland to despair. The week's events seemed to limn perfectly the need for an almost impossibly supple concept of the Continent's future, in which clusters of E.U. states steam toward closer integration while others lag stubbornly behind. That kind of "multispeed Europe" has always been anathema to those who thought Europe should be more than an "à la carte" menu that lets members do as much or little as they liked. But it may turn out that Europe's refusal to march in lockstep toward union is a good thing...
...national interest. Fear of another Somalia kept President Clinton at bay while France and Britain fumbled in Bosnia; and, unsure of itself, the world remained silent about Rwanda’s 1994 genocide. Only late in the Balkan War did Clinton even begin to consider the concept of military ultimatums, which, when issued, ended the berserk conflict within three months...