Word: concepting
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Dates: during 2000-2009
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Smart Dust These computerized motes are still a bit bigger than dust--about the size of a matchbox--but the concept holds: scatter a bunch of these radio-equipped wireless sensors across a battlefield, and they could track troop movements; embed them in a road, and they could deliver a traffic report. They're already detecting climate conditions at a California vineyard and monitoring energy use in supermarkets...
...CONCEPT CART Tomorrow's supermarket may look a lot like today's, but the humble cart is fast evolving. By next fall, using radio-frequency sensors to navigate, your cart will display a map to guide you through the aisles, pointing out sales and specials. Instead of taking a number, you'll use the touch screen to request shrimp from the seafood section or cold cuts from the deli to be picked up on your way to the checkout...
George Douglas, spokesman for the National Renewable Energy Laboratory in Golden, Colo., concedes that the concept is "idealistic in one sense" but compares it to distributive computing, in which the data-crunching once performed by a single supercomputer is broken up and scattered among numerous smaller computers. "Almost all computing was formerly done on mainframes," he says. "Now we all have that same power on a laptop...
...business caught the attention of venture capitalists who were convinced that brands made by Southern California manufacturers for a Southern California lifestyle could work outside the area. After the merchandise was slightly tweaked (some suppliers had to start making long pants and outerwear for East Coast customers), the concept took off. In 1993, with 60 stores, the company went public on the NASDAQ market. Today Pac-Sun plans to have 1,000 stores by 2007. (Gap, by contrast, has almost 3,000 stores worldwide...
...division of primary care at New York University School of Medicine. "You wouldn't buy a car the day you needed to get out of town," he says. "You'd want time to shop. You have to do the same when you choose a doctor." Although the concept of meeting with a physician before you sign on as a patient may seem a bit strange, Hiatt says, "there's no reason you can't interview a doctor and say, 'I'd like to consider your taking on my care. Here's the way I look at my medical situation...