Word: concepting
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Dates: during 2000-2009
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...instituting such well-intentioned programs can be difficult, as I discovered during a trip to Ghent on its most recent Veggie Day on May 21. While most restaurants owners and residents I spoke to had heard of Veggie Day, few had any plans to embrace the concept. A local rib shack, Amadeus, was doing brisk business, and many people openly ate hot dogs on the street. Wim De Kinder, owner of the upscale Traiteur Grimod delicatessen, said he tried to introduce vegetarian fare two years ago after learning of the environmental cost of livestock production, but he couldn't shift...
...bill. Institutions like Fairview, flawed though they sometimes are, are often necessary for care of the lowest-functioning or violently autistic. The seemingly benign term community care, when it is invoked by conservative state representatives in domed capitols, is too often a code word for budget-cutting. The concept of moving the autistic into loving group homes where they will be taught or looked after is Edenic but inadequate to society's needs. For the high-functioning, such assisted-living situations are a better alternative than institutionalization; for the low-functioning, the concept is often better than the reality. What...
...LPGA, no surprise, has a different spin. "Any characterization of Lorena Ochoa other than her being an ideal model of what makes the LPGA great is ill-informed," says David Higdon, the LPGA's communications chief. Does Higdon find the website and the Play Golf Designs concept in any way offensive? "We haven't had a chance to evaluate the site and what it's really being used for," he says...
...biological concept of marketing: "Since about 1990, there have been two bloodless but momentous revolutions in human affairs: the collapse of Communism in politics, and the rise of signaling theory in biology. Both depended on the same insight: individuals work hard mostly because they want to show off to others, not for the good of the group. This tendency holds true in both organic evolution and human economics ... We've known since Darwin that animals are basically machines for survival and reproduction; now we also know that animals achieve much of their survival and reproductive success through self-advertisement, self...
...arrived at a place where her very power is magnified by her apparent lack of interest in it. "Over the years, the role of First Lady has been perceived as largely symbolic," Hillary Clinton observed in her memoirs. "She is expected to represent an ideal - and largely mythical - concept of American womanhood." That was not Clinton's favorite part of the job. Maybe this is Michelle's true advantage: she appears at peace, even relieved, that her power is symbolic rather than institutional. It makes her less threatening, and more potent at the same time - especially since her presence...