Word: concepting
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Dates: during 2000-2009
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Back in Europe, a group of young Dutch architects led by Ergün Erkoçu wanted their concept for the Polder Mosque to achieve a similar level of cool. Riffing on the Dutch idea of seeking consensus, their design features not minarets but windmills. Inside, they planned space for a hammam (or bathhouse) and a row of shops. The mosque was never meant to exist but to generate discussion. Mission accomplished: elders have sniffed that it isn't traditional enough and Dutch-born Muslims eager to see the mosque's role expand beyond prayer have applauded...
...sizable segment of business flyers who wouldn't mind saving thousands and leisure travelers who will pay a little more to get 20-in. (50 cm) seats and tons of legroom and not share space with wailing babies and tour groups. For road warriors, this concept is a no-brainer. "It was a third the price and at least three times the experience, an inverse proportion," notes Mary Egan of the Boston Consulting Group (BCG), a recent OpenSkies passenger to Amsterdam...
...some than others, and often in unpredictable ways. A group of researchers in Austria, however, has recently taken this truism to trial—clinical trial, that is—and has begun to market what might be the most promising music therapy system to date, SANOSON.The concept of music as clinically-proven therapy is not as foreign as it might have once been. The fortune cookie wisdom of my grade school years, for instance, dictated that children weaned on classical music would grow up smarter. Playing an Antonio Vivaldi or Antonin Dvorák cassette tape while studying one?...
...Harvard’s commitment to global health is the Technology Development Accelerator Fund. Launched in 2006, the TDAF provides (on a competitive basis) dedicated research support to Harvard faculty in order to perform key experiments that enable early stage inventions to achieve “proof-of-concept,” thereby increasing the probability that they can be licensed to industry for commercial development. To date, the TDAF has awarded close to $3 million to support applied research being performed by Harvard scientists...
...Stimulus Spending As an economic theory, the concept is widely accepted: When consumer and corporate spending collapses, government should increase its spending to prevent a downward economic spiral. The real controversy comes with the next questions: Which government, and by how much? Economists at the International Monetary Fund have recommended globally coordinated stimulus spending of about 2% of GDP to counteract the recession. But so far, that challenge has only been accepted to varying degrees. As a group, European countries, including members of the G-20 like France and Germany, have proposed lower rates of stimulus spending, both this year...