Word: concepting
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Dates: during 2000-2009
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...wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases...
Happiness is a sappy word and a flimsy concept - more fleeting than contentment, several octaves lower than joy. But happiness is what pollsters test and economists track, however clumsily, so we're stuck with it as the medium for measuring our mood. Not surprisingly, that mood has bounced around over the years, with the general sense of well-being hitting its lowest points in 1973, 1982, 1992 and 2001, all recession years. So why is it that at least some aspects of the Great Recession of 2009 appear to have made people feel better? (See 10 big recession surprises...
Bick says the project began with the concept of putting Harvard Student Agencies’ Let’s Go guidebooks on the iPhone, starting with the Unofficial Guide to Harvard. Students can access the Guide’s contents through an interactive interface...
Liberation is an important concept for Ho; his first original composition to be performed by the Harvard Jazz Bands was “Liberation Genesis,” which he created in 1975 as an already prolific undergraduate musician. It was also during his time at Harvard that he became a Marxist, which he still remains today. “I don’t consider myself a Marxist with a capital ‘M,’” he says. “I believe that it’s not a dogma, it?...
...never actually been bored once in my life. I don’t know if I even understand that concept. I have on vacations...