Word: concepting
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...candlelight vigil because so many sexual assault survivors never talk about what happened to them,” said Sarah A. Rankin, director of the OSAPR. Referring to frequently-used statistics on sexual abuse, she added, “It gives a sort of personal connection to an abstract concept.” Organizers said one of the event’s major objectives was to address the issue of sexual violence on Harvard’s campus. “Even in a community like Harvard, there are survivors of rape, sexual assault, and relationship abuse...
More than a cunning marketing concept, the red sole was a happy accident. While working on a prototype in his studio in his early designing days, Louboutin searched for a way to match the shoe to a colorful sketch. "Something was missing, and I couldn't figure it out," he remembers. "Then I realized that the black sole of the shoe was too dark." So he grabbed a bottle of red nail polish from an assistant who was doing her nails nearby and painted the soles. "It didn't take me long to learn from my customers that...
...measure how "engaged" workers are and then counsel companies on how to ratchet up those scores. The result is a slew of initiatives--like frequently telling workers how they generate value and offering them free retraining to move from one division to another--that go far beyond the rudimentary concept of motivating people with pay to get them to work harder. "In competitive times, we all have to achieve more with less," says Tobias Kuschel, director of global talent management at Johnson & Johnson. "It's important to achieve that in a way people don't feel squeezed like a lemon...
Engagement is an amorphous concept, but as anyone who ever worked on a team can tell you, it's critical--the unengaged undermine--even if it's tough to pin down. Gallup says the top driver is direct managers; Towers Perrin says interest and vision coming from the executive level are much more important...
...Corner or anything else,” Task Force chairman Ray Mellone said, referring to the intersection of North Harvard Street and Western Avenue, which Harvard plans to revitalize. “Nor does it tell us how they will ensure that the campus is not an isolated concept but part of the wider community...