Word: concepting
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...film highlights the success of community-supported agriculture (CSA), the concept those Chicagoans originally brought to Peterson. "My wife and I had just returned from Burlington, Vermont," recalls Bob Scheffler, who helped organize the Chicago CSA group, "and somehow our friends out there had stumbled on a small, three-acre farm just outside of town run by a commuter farmer. He lived in an apartment in town, left his tractor chained to a tree and he would bring food into town. So he was farming this plot for a bunch of people in town. Everyone seemed so happy with...
...sometimes happens on TV, the Geico "Cavemen" ad campaign was a good idea born of a lame one. The concept, says Joe Lawson, one of the writers who conceived it, was that signing up with the insurer online was so easy "even a caveman" could do it. "It was just a dumb way of saying that our website is really easy," Lawson says. So he and his collaborators added a twist: a group of modern-day cavemen protesting the stereotyping of the ad-within-an-ad while the agency tries to make amends...
There's a lot to recommend this view. For starters, it gets jihadism right. Al-Qaeda-- style terrorism does stem more from state breakdown than state power. (Compare pre- and post-Saddam Iraq.) The weak-state concept also makes Democratic foreign policy broader than its Republican equivalent. In Bush-esque speeches this spring, Mitt Romney and Rudy Giuliani tried--unconvincingly--to cram virtually all of American foreign policy into the war on terror. Weak states, by contrast, offer Democrats a prism that isn't confined to the Islamic world...
...thing that might trip up the entire Lifesharers concept is that the idea behind it--fairness--can also argue against it. Elisa Gordon, a bioethics professor at Albany Medical College in New York State, notes that socioeconomics and health are linked, and some poor people may never be healthy enough to qualify as donors. "No other patients seeking medical treatment are required to give back anything beyond money for the costs of treatment," Gordon says...
This reasoning may seem unfair to Bush and Cheney. They were grown men using grown men's language, as leaders have for generations. But the nebulous concept of morality is, after all, part of the social-issues glue Karl Rove has counted on to hold together the conservative base, in spite of policy foul-ups and exploding deficits. The Bush-era FCC dutifully indulged that base's outrage. Now--well, let it never be said the President has no family-values legacy...