Word: concepting
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Thus innovators must master a value proposition: a crisp description of the problem their concept addresses, the distinguishing features of their approach, that approach's cost benefits and the reasons it is better than ones taken by competitors. The proposition doesn't just hone the pitch; it also aligns product development. Yet no matter how compelling that proposition is, innovation is a frustrating business. Hence the third discipline: the appointment of a champion who is insanely committed to the project. "We have a saying at SRI," says Carlson. "No champion, no project, no exception...
...college counselor at an independent high school, I believe students and parents need to understand the concept of finding the right fit--whether it's Harvard or not--when selecting a college. If we encourage kids to find a college that's a good fit and not just a big name, we will have happier--and more successful--students. LEAH BEASLEY CRANBROOK KINGSWOOD UPPER SCHOOL Bloomfield Hills, Mich...
...Nobel Prize for Literature in 1988 there were still plenty of people in the U.S. who had no idea that there was such a thing as an Egyptian novelist. Mahfouz, who died Wednesday at 94, was the avatar of an Arab culture a lot of Americans had no concept of: a sophisticated, cosmopolitan, humane, humorous literary culture very different from the Islamic fundamentalism that was more visible on the evening news...
...spot the earliest objects, however, astronomers will have to stop looking for ordinary light. The universe has expanded vastly since its earliest days--but it isn't that galaxies and other objects are flying apart. Rather, it's that space itself has been stretching--a difficult concept even for a physicist to grasp, but which must be true according to the equations of relativity. Cosmologists say you should imagine the universe as a balloon with dots painted on its surface. As the balloon inflates, the dots will get farther apart--not because they're sliding around but because the balloon...
...sense of what that might mean with Inverted Mirror Sphere, the most irresistible piece in his recent show in New York City. A massive spiral globe light assembled from triangular bits of mirror, it shoots light all around the room in lacework patterns. What, you say--a high-concept disco ball? Absolutely. And a reminder, too, that the sun is not the only bright ball that can bring people together while it gives off some glorious vibes. --By Richard Lacayo...