Word: concepting
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While the exact mechanism of the placebo effect is still unknown, researchers have discovered and elaborated upon the power of expectations. Not surprisingly, the U.S. pharmaceutical industry is familiar with the concept. In 2004, it spent $23 billion on marketing, crafting an image of safety, health, and well-being through television and print ads as well as the aggressive pursuit of trusted doctors and health-care professionals. Indeed, the positive effects of many modern medical treatments including cough medicines, antibiotics in the case of some infections, and the majority of back and arthroscopic surgeries have been proven...
...According to co-president Alene G. Anello ’10, the group wants to take advantage of and promote Lowell House’s Meatless Mondays. The Meatless Mondays concept was developed early last spring by a group of eco-conscious students and tutors to encourage Lowell residents and other students to promote environmental sustainability by eating little to no meat in the d-hall on Mondays. According to information provided by the HoCo on a whiteboard outside Lowell dining hall, students can help reduce CO2 emissions by one to two tons for each day of meatless eating...
According to Denise A. Jillson, executive director of the Harvard Square Business Association, the new restaurant and bar may open its doors as early as this December. She hesitated to provide a date, saying that Patrick and Peter Lee have not yet finalized a concept for the restaurant...
...According to co-president Alene G. Anello ’10, the group wants to take advantage of and promote Lowell House’s Meatless Mondays. The Meatless Mondays concept was developed early last spring by a group of eco-conscious students and tutors to encourage Lowell residents and other students to promote environmental sustainability by eating little to no meat in the d-hall on Mondays. According to information provided by the HoCo on a whiteboard outside Lowell dining hall, students can help reduce CO2 emissions by one to two tons for each day of meatless eating...
...organization. Both rooms had awkward and intruding pipes in the ceiling, making the spaces feel even busier. The gym lacked a television. In Adams' defense, the entire floor was nicely covered with green interlocking mats. The cardio room included three elliptical machines/cross ramps, a treadmill, a bike, an erg (Concept 2), and a stairs machine...