Word: concepting
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...Admittedly, the Internet is littered with failed micropayment companies. If you remember Flooz, Beenz, CyberCash, Bitpass, Peppercoin and DigiCash, it's probably because you lost money investing in them. Many tracts and blog entries have been written about how the concept can't work because of bad tech or mental transaction costs...
...paid content. This creates a necessity that ought to be the mother of invention. In addition, our two most creative digital innovators have shown that a pay-per-drink model can work when it's made easy enough: Steve Jobs got music consumers (of all people) comfortable with the concept of paying 99 cents for a tune instead of Napsterizing an entire industry, and Jeff Bezos with his Kindle showed that consumers would buy electronic versions of books, magazines and newspapers if purchases could be done simply. (See Apple's 10 best business moves...
...court case ever to involve an indigenous Mexican marriage, and its resolution could set a precedent. Critics in Mexico have jumped at the chance to attack a practice they see as abusive to human rights. Defenders have warned against bashing Indian customs and called for understanding "cultural relativism" - a concept that sparks passionate pleas from anthropologists and searing scorn from conservatives...
...line, the world's largest toy company is not only adding some edge to Barbie's nonthreatening image, it is pitching Barbie-branded merchandise to a wider customer base - adults - and ramping up its overseas sales efforts, starting with the potentially vast China market, by opening dedicated Barbie concept stores (think Nike Store, but exceedingly pink). (See pictures of China's wild side...
...China was a logical place to launch a dedicated Barbie concept store for other reasons. Mattel imports 65% of its products from Chinese factories - a fact that became embarrassingly obvious in 2007, when the company had to recall nearly 20 million Chinese-made toys. Mattel later admitted that most of the defects, which included toxic lead paint and magnets that became lethal if ingested, were a result of design flaws, not manufacturing mistakes, but China's reputation had already taken a beating. The Shanghai store helps to repair the company's image in China...