Word: concepting
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...Having more than weathered the dreadfully bad 2008, Subaru officials aren't planning on lowering sales this year. At Detroit's North American International Auto Show, Subaru unveiled a concept car that will likely evolve into a midsize sedan version of its Legacy. And on a broader note, Doll says that more available credit and Barack Obama's stimulus package should get additional buyers into showrooms. Of course, if all else fails, there are always those folks who bought an Outback 7.3 years ago - and are ready to return...
...those figures translate to the real world, where three more zeros make all the difference. "My favorite way to think of it is in terms of seconds," says David Schwartz, a children's book author whose How Much Is a Million? tries to wrap young minds around the concept. "One million seconds comes out to be about 11½ days. A billion seconds is 32 years. And a trillion seconds is 32,000 years. I like to say that I have a pretty good idea what I'll be doing a million seconds from now, no idea what...
...artful equivocation is an almost impossible concept to explain, but it is easy to demonstrate. Let us begin with the question, “Did the philosophical beliefs of Hume represent the spirit of the age in which he lived...
Conley's a sociologist, and at times he writes as if he's submitting a paper for review rather than penning a book for mass-market consumption. Still, Conley's concept of intravidualism - "an ethic of managing the myriad data streams, impulses, and even consciousnesses that we experience in our heads as we navigate multiple worlds" - is fascinating. So is another useful but slightly silly neologism: "weisure," Conley's term for our increasing tendency to work during leisure time, thanks to advances in portable personal technology. As Conley writes, there are fewer and fewer boundaries in the world...
...right price. The parameters are simple: lonely kids should be able to "boot up" Dad or Mom on their home computer. "The child should be able to have a simulated conversation with a parent about generic, everyday topics," reads the Defense Department's solicitation seeking companies to develop the concept. "For instance, a child may get a response from saying 'I love you,' or 'I miss you,' or 'Good night.'" The goal: reassuring little ones whose parent has suddenly disappeared. "The children don't quite understand Mommy or Daddy being deployed," says Navy commander Russell Shilling, the experimental psychologist overseeing...