Word: conceptive
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...older women over, Dove puts a positive spin on the unhappy moment when a woman buys her first jar of antiwrinkle cream. "The concept is linguistically brilliant," says Cheryl Swanson, a managing partner at Toniq, a brand-strategy firm in New York City. "Skin care has typically been about fighting back--age defying. It's been almost warrior-like. Take a stance against this natural thing that's happening to you. This is different." The strategy tells women, implicitly, that they can look better without trying too hard...
...raising juggernaut. He wants to launch a whole new TV genre, using America's most popular show as his springboard. But he and Curtis do not seem daunted, either because they believe Idol is unsinkable or because they're both pretty familiar with the whole putting-on-a-show concept. "These things can be fantastically innovative and dynamic and not just ploddy old telethons," says Fuller. He admits Fox is not so sure. "But, hats off to them, they're supporting us. How reluctantly, I don't know...
...stabilization wedge may prove to be a useful way of thinking about other vectors where science and policy intersect. The concept has earned Socolow a seat on a National Academy of Engineering panel that will try to figure out the greatest engineering challenges of the next 100 years...
...Including elements from various periods is certainly a legitimate concept, but on a set so sparse, these aspects of the set seemed less like a collision of ages and more like stray pieces from a different production. While the set didn’t detract from the show, it was ultimately unclear what, if anything, it was trying to convey...
...question: Should we now be prepared to reward them with more rights? A new book by a prominent psychologist says we should. In fact, Robert Epstein, Harvard Ph.D., former editor in chief of Psychology Today and host of Sirius' Psyched! program, argues that we should abolish the very concept of adolescence. He's not alone: in 2004, Oxford University Press published The End of Adolescence, by psychiatrist Philip Graham, who argued that British teens deserved more respect and less condescension from adults. But Epstein's book, The Case Against Adolescence: Rediscovering the Adult in Every Teen, goes even further...