Word: conceptive
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...only other religious reference in the Declaration comes in the last sentence, which notes the signers' "firm reliance on the protection of divine Providence." Most of the founders subscribed to the concept of Providence, but they interpreted it in different ways. Jefferson believed in a rather nebulous sense of "general Providence," the principle that the Creator has a benevolent interest in mankind. Others, most notably those who followed in the Puritan footsteps of Cotton Mather, had faith in a more specific doctrine, sometimes called "special Providence," which held that God has a direct involvement in human lives and intervenes based...
Sites like Neopets are taking the old concept of product placement to sophisticated new heights. With 11 million users, 39% under 13, Neopets is one of the Internet's most popular and "stickiest" destinations. Users visit on average for 3 1/2 hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand...
Plenty of other corporate initiatives are under way to grab kids' attention. WalMart has been drawing kids (and their parents' pocketbooks) to its stores with a marketing concept called "retailainment." In one version last fall, kids visiting WalMart received Bob the Builder coloring books and could go on a "safety scavenger hunt" that led them to the toy, hardware and infant-and-toddler departments. What's going on? Preschoolers are now considered a "highly marketable segment for certain products," says a recent report by MarketResearch.com Though you probably already know that if you have a toddler in the house. --With...
...concept of the surround-sound headphone is, well, heady. Though surround sound is made for five speakers, we only have two ears. Sound from each of the five speakers ricochets off every surface in a room, reaching our ears at different times. Our brains analyze it all to discern where the sound is coming from. (Sound from behind is duller, because it has to pass through the skin flaps of our ears.) The headphones come with processors that analyze incoming sound tracks and transform them into two-channel tracks. This replicates the behavior of sound coming from five speakers...
...tell you that The Bionic Woman was just another cheesy '70s sci-fi series, but for Ayanna Howard it was a springboard to a career. When she was 12 years old, she became so captivated by the show's cyborg premise that she started reading books that reaffirmed the concept of integrating machines with humans. A thousand reruns and an electrical-engineering Ph.D. later, she's creating robots that think like humans for NASA's Jet Propulsion Laboratory. "The Bionic Woman showed real, brilliant people giving life through bionics," says Howard, now 32. "I figured I could...