Word: conceptive
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...business concept, the 12 Girls Band is more audacious than its pleasantly conventional music. The group was the inspiration of Beijing-based rock producer Wang Xiaojing, who several years ago hit upon the idea of forming a band by picking the prettiest women from China's élite musical academies. "First and foremost," says Wang, who in 2001 auditioned 4,000 women on the way to choosing his lucky 13, "they had to be beautiful. Twelve beautiful girls standing on a stage is a spectacle in itself, even without any music...
...Blind Justice," from Steven Bochco, about a blind cop. (Surprisingly, the trailer actually looked better than it's parodically high-concept idea and title - but then, that's not that high...
...artful equivocation is an almost impossible concept to explain, but it is easy to demonstrate. Let us begin with the question, “Did the philosophical beliefs of Hume represent the spirit of the age in which he lived...
...professor Chekitan Dev of Cornell University's School of Hotel Administration. "It's a subtle form of brand extension, with separate decor, separate signage and sometimes separate uniforms," he says. Le Meridien, a hotel chain based in London, adapted this thinking with the launch of Art + Tech, a design concept geared to sophisticated travelers who demand a stylish ambience as well as the latest in technology. The Lingotto property in Turin, Italy, built within a former Fiat factory, features an entirely separate Art + Tech building...
Still, are hotels within hotels real, or just a new way to promote what's there? Tia Gordon of the American Hotel & Lodging Association insists that the concept isn't "a marketing ploy" but "another level of service." She's probably right, but as Joseph Greff, a lodging analyst for Fulcrum Global Partners puts it, "It has a lot more to do with perception than reality." In the hotel business, however, a perception of distinctiveness counts a lot, especially for customers who are willing to pay for it. --With reporting by Helen Gibson/London, Sara Rajan/New Delhi and Jyl Benson/New Orleans