Word: concepts
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Dates: during 1980-1989
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...successful ersatz-old-fashioned buildings are lately tough and even somber, not merely quaint and pleasant. Hybrids abound, and modesty is a virtue. Tod Williams and Billie Tsien's Long Island pool house, for example, combines industrial materials and delicate details. The Clayton County (Ga.) Library delivers a high concept with a relatively low budget. The finest work, from Washington's restored Union Station to the sleek Ford Probe, accommodates both pizazz and gravitas...
TWINS. Danny DeVito. Arnold Schwarzenegger. Twins! How's that for "high concept"? Fortunately, this comedy boasts more than tall-guy, short-guy jokes. It has an easy warmth that never slops over into sentiment...
Corporate campaigns also reinforce a concept lost in the political dialogue of the 1980s: that the personal is political. By holding an executive personally accountable for his corporate decisions, the left has begun to erode the popular belief that there is no inconsistency between a kindly old man playing with his grandchildren on weekends, and busting unions and slashing wages the following Monday morning...
...result of this failure, Smith says, the "designated driver"--the member of a group who stays sober and drives the others home--has become "the concept of the future...It's the easiest way for people to go ahead with their lives and still make a responsible decision...
From this ongoing series came, in 1986, one of the first designated driver programs in the country, sponsored by WBZ-TV and more than 200 Massachusetts restaurants. In this program, waiters explained the concept of the designated driver to customers and offered free non-alcoholic drinks to those who agreed to stay sober and drive their companions home...