Word: concepts
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...powerful as the AIDS drugs are, HIV mutates so rapidly that if the antiretroviral compounds are not properly administered, they are quickly rendered useless not just for that patient but for every other patient exposed to the mutated virus. It's a concept that is difficult for even the best-intentioned patients here to appreciate. TIME spoke with a patient advocate, 31, who goes by the pseudonym Ke'Er. He was infected after selling blood and was admitted to a study in Beijing that provided free U.S. antiretroviral drugs, but he accidentally left his two-month supply on the train...
...speeds of about 40 m.p.h., with top speeds reaching 65 m.p.h. "That just pushed it over the top, allowing us to virtually ride anything the ocean could produce," says Hamilton. Soon other surfers began copying his tow-in technique. "The advent of tow-in surfing has expanded everyone's concept of what is possible, to the point now where big-wave surfing is almost unrecognizable compared to 10 years ago," says Surfer magazine's George...
...wave surfers dangerously beyond their abilities. Hamilton, who surfed Jaws reef the same day Cabrinha set the record, thinks he might have ridden some even higher waves. But he declines to enter the big-wave competitions because he thinks they are bad for the sport. "I resent the whole concept of a bounty to try to ride an 80-ft. or a 100-ft. wave. You are provoking people that maybe shouldn't be out there...
...while sales of its flagship brand and main profit driver, Miller Lite, have grown 18% so far this year. "A-B is a mean machine, with the competitive power of a Wal-Mart or a Microsoft. We can't overthrow the competition, so we have to restore the concept of choice in the marketplace," says Adami, whose stocky frame is well suited to his onetime passion, playing rugby. "Our mission is to be a strong...
...idea of markets working within companies has started to seep out into some of the nation's largest corporations. Companies from Microsoft to Eli Lilly and Hewlett-Packard are bringing the market inside, with workers trading futures contracts on such "commodities" as sales, product success and supplier behavior. The concept: a work force contains vast amounts of untapped, useful information that a market can unlock. "Markets are likely to revolutionize corporate forecasting and decision making," says Robin Hanson, an economist at George Mason University, in Virginia, who has researched and developed markets. "Strategic decisions, such as mergers, product introductions, regional...