Word: concepts
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Then Prada blew the lid off the corporate image with Koolhaas' radical design for its $40 million boite in Manhattan's SoHo. The SoHo store jarred retailers, making some rethink the whole concept of what a store has to deliver. The Koolhaas touch includes a stadium-stepped, two-story arc display for shoes that integrates the shopper into the merchandise; technology is melded to the fitting rooms. Strictly speaking, it's not all that practical, but Koolhaas' design made the store a tourist stop. And that's part of the mission. "This spate of very cool, high-design boutiques...
...hits in Britain and made four TV series. Next came a youth offshoot, S Club Juniors. Naturally, Fuller is planning to create the American Juniors--or the AJs--five U.S. kids ages 8 to 14 whom he will find, groom and turn into a band. The concept might be launched with a song-filled movie about kids at a performing-arts academy--"a cross between Fame and Grease," Fuller says...
...discerning crowd currently likes the American Idol format, which spends several months publicly culling the herd to about 10 finalists and then launches a series of up-close-and-personal, sudden-death sing-offs. This is the brainchild of three Simons--Fuller came up with the concept, but it was fine-tuned with the help of Simon Cowell, a music-industry executive (and the acerbic judge in the U.S. and British versions) and Simon Jones, head of FMusic TV, part of FremantleMedia, the company that jointly owns and produces the Idol format globally. South Africa and Poland have had their...
...When reports of the plan trickled out last month, the village of Borobudur buzzed with controversy. Almost everyone, particularly the asongan, believed the cure was worse than the problem. On Jan. 10, opponents of Java World, many of them writers and performing artists, staged a "poetry protest"?a charming concept in a country where demonstrations sometimes turn violent...
...breakfast ceremony, tourists will shed their identities and take on those of Rajput royalty. "We are going to crown them as maharajas or maharanis to give them a feel of the olden-day ceremonies," explains Leena Srivastava, director of tourism at IDMI, the firm that's bringing the concept to life. The newly appointed monarchs will then board their appropriately splendid carriage. "The interior of the aircraft will be like a palace," gushes Srivastava. Imagine opulent lounges lined with carpets, hovering attendants behind heavy, velvet curtains. "We're going to make it more comfortable, more luxurious, more ... palatial...