Word: conceptus
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Dates: during 2000-2009
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Approved by the Food and Drug Administration in 2002, Essure coils were implanted mostly in hospitals until last year, when Conceptus, the Mountain View, Calif., manufacturer, started training lots of docs to perform the procedure in their offices. The firm recently launched its first big advertising campaign. Rival company Hologic hopes to gain FDA approval in 2009 for Adiana, a soft silicone polymer similarly inserted to seal off the Fallopian tubes...