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...dose covers his ADHD for the whole school day," plus the drug's name, Metadate CD. The ad is running in a dozen magazines, including Ladies' Home Journal, which has two more ADHD drug ads in the same issue--from Shire Pharmaceuticals (maker of Adderall) and McNeil Consumer HealthCare (Concerta). These ads don't name any medications, but they do give toll-free numbers for more information. McNeil also has a similar ad on cable...

Author: /time Magazine | Title: New Ritalin Ad Blitz Makes Parents Jumpy | 9/10/2001 | See Source »

While it seems counterintuitive to give a stimulant to a hyperactive child, those with ADHD actually need to rev up activity in the part of their brain responsible for functions like organization and concentration. Methylphenidates (Ritalin, Concerta, Metadate) and amphetamines (Adderall) will do that by bathing the brain's nerve cells in certain chemicals--dopamine, norepinephrine or serotonin--that promote nerve activity...

Author: /time Magazine | Title: More Drugs To Treat Hyperactivity | 9/10/2001 | See Source »

...three to four hours and requires two to three doses a day. The newest generation of drugs in this class does better: Novartis, Ritalin's maker, is waiting to hear whether the FDA will approve its new version, Ritalin LA, which has double the current drug's effective time. Concerta, available since last summer, is effective for 12 hours; Metadate, approved in 1999, lasts about eight hours. A Concerta capsule acts as a minipump, gradually pushing methylphenidate out through tiny, laser-drilled holes in its coating. With Metadate, about one-third of each tablet consists of drug-filled beads that...

Author: /time Magazine | Title: More Drugs To Treat Hyperactivity | 9/10/2001 | See Source »

...program is as follows: Concerto, from Cantata 142, Bach; Sinfonia, from Cantata 75, Pastorale, from Christmas Concerta, Corell; Dances from "Caprio Suite", Warlock; Concerto for Violin and Strings in E major, Bach. Soloist, Malcolm H. Holmes '28; Water music, minuet, bourree, air, hornpipe, Handel...

Author: NO WRITER ATTRIBUTED | Title: UNIVERSITY ORCHESTRA WILL PLAY IN CONCERT TOMORROW | 11/19/1931 | See Source »

Enesco, whose compositions are known throughout Europe, graduated from the Paris Conservatory with highest honors in violin playing. Besides this distinction Enesco is a foreign member of the French Academy, an honor bestowed upon few musicians. As a member of the Music Department at Harvard, Enesco has given concerta in Cambridge and other cities of the United States...

Author: NO WRITER ATTRIBUTED | Title: GEORGES ENESCO, VIOLINIST, TO PRESENT LECTURE TODAY | 4/29/1930 | See Source »

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