Word: concertation
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...China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their handsets...
...Forum at the Kennedy School seems an unlikely site for a rock concert. Nonetheless, the venue welcomed renowned Israeli musician David Broza to its stage March 22 for a night of trilingual folk music called “Concert for Peace...
With a pair of conspicuous flags—one American, the other Israeli—at the back of the small round stage and masses of plastic chairs arranged in the auditorium, Broza’s concert of Hebrew, Spanish, and English folk music threatened to swallow itself in maudlin tokenism. The Caucus gave Broza an ominously exoticizing introduction: “We want to give you a taste of what Israel is all about.” Fortunately, Broza, a disarmingly charismatic performer, proved that he and his acoustic guitar have universal appeal—although a little knowledge...
...song, written when the Prime Minister of Egypt visited Israeli soil for the first time, has become an emblem in Israel for hope of the real possibility of peace. It was also a fitting—and touching—end to a concert organized by a student group dedicated to open-mindedness and intercultural dialogue...
...HoCos), the College announced Wednesday. The 12-part “Pimp Yo’ Stein Club” series—featuring professional trivia, karaoke, “Dance Dance Revolution” (DDR), and food from Harvard Square restaurants—will culminate in Yardfest, an outdoor concert and carnival scheduled for April 28, Campus Life Fellow John T. Drake ’06 said. CEB President Adam Goldenberg ’08 added that the series has been a “real collaborative effort” between the board and HoCos. Drake said yesterday that...