Word: concertize
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...victims of the Haiti earthquake. Two of the a capella groups on campus, the Harvard LowKeys and the Harvard-Radcliffe Veritones, donated 15% of their earnings from last Saturday’s “Frankly My Dear, I Don’t Give a Jam” concert to PIH. From the 6th to the 11th of February, the Hasty Pudding Theatricals also decided to contribute 25% of their proceeds from group discount tickets to Harvard for Haiti. However, Producer Stephen L. Rola ’11 is disappointed by the lack of participation. “Unfortunately...
Certainly, these performances have other goals besides raking in cash; providing an entertaining program for the audience is an obvious example. While performers alone may not define success in commercial terms, the main measure of a benefit concert is the dollar amount on the check they send to charity. Thus, a great deal of the energy expended in organizing such concerts is devoted to maximizing profit...
...organizers of a benefit can find subsidy money for an event, production costs will subtract from the proceeds they send to charity. Particularly with a large-scale event like “Harvard for Haiti,” these costs are quite significant. Fortunately, the costs of the concert were covered by the University in conjunction with the Office for the Arts. In addition, the performers at the benefit concert worked pro bono. Of course, this is to be expected—every dollar that goes to a performer is a dollar that does not go to charity. However...
Equally as important to maximizing net income is, of course, maximizing the proceeds. One way to do this is through advertising. For instance, in the run-up to the “Harvard for Haiti Benefit Concert,” publicity utilized digital avenues like Facebook, the “Harvard for Haiti” website, and email lists. Information about the benefit was also reported in the Harvard Gazette and on bulletin boards all over campus...
...benefit. Internet marketing can effectively target specific groups and, according to Jim Henle, a poet and co-organizer of the event, much of the Poets for Haiti publicity is transmitted via email sent over various lists in the poetry community. Henle added that, like the Harvard for Haiti Benefit Concert, information was also distributed through local newspapers and flyers...