Word: concertizer
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Indeed, this new setting is the appeal the MFA is hoping concert-goers will latch onto. The museum’s 380-seat theatre, part of a modern expansion designed by I.M. Pei in 1981, provides an intimate, seated space in which to enjoy serene sounds...
When Hirsch came on board last November, he knew exactly what the museum had in mind in hiring him: with seven years experience in booking indie and experimental concerts, he is an expert at attracting cutting-edge, intellectual music to shows. In 2001, Hirsch co-founded Non-Event, a promotional entity that brings experimental and electronic music to Boston audiences, and this eye for contemporary music epitomized the museum’s hopes for in its new concert organizer...
...entities together, to get these new, younger visitors interested in the museum as a whole? Holding concerts on weekend evenings, when the museum is relatively quiet and empty, will certainly alter its normal scheme. Looking to the future, concerts will be coordinated with exhibits in a way that will attract concert-goers to the visual parts of the museum as well. The Books (see related review, Page B4) famous for shows that fuse images and music, they are an excellent example of contemporary multimedia artistic fusion, and the hope is to keep it open to such syntheses in the future...
Hirsch maintains his shift in intended audience has been in the books for awhile, as evidenced by a concert series in the courtyard last summer, which he has plans to repeat. “We’re working on a new dynamic as to how we’re perceived,” Hirsch says, “so it’s important to have music that reflects that...
...Silk Road musicians and staff will also develop a curriculum “designed to explore the resources of [Harvard and RISD] and to expand the scope of audience participation beyond the mainstream concert tour format,” according to a press release...