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...deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com. "That's exciting for people." A marketing exec from a rival studio acknowledges the success but sniffs, "It's that old Vegas-concert, Disney-movie hypo-o-meter trick." The exec adds, "If sales go well and there's demand, then they suddenly find a way to extend the engagement." So, yes, there may be more "It" to This Is It. (See TIME's complete Michael Jackson coverage...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...turn in The Dark Knight, but Jackson has a more enthusiastic and far more universal fan base, now encouraged by the pressure of a deadline. Sony made a hard push for advance ticket sales over and above what most movies command, with the same thrust and hype that live-concert sales get. The result has been impressive: since the Sept. 27 on-sale date, there have been reports of 1,600 advance sellouts. "This is a movie that's tailormade for advance ticketing," says Paul Dergarabedian, a box-office analyst for Hollywood.com. "People want to have peace of mind that...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...Valencia, Spain, and an artificial river lit neon blue. Working through the night, workers built the place in three months. Construction unions, Saakashvili joked, would come to Georgia only "when everything is already built." One of the renovated plazas will host a giant civic New Year's Eve concert featuring Julio Iglesias, whom Saakashvili decided to hire for just over $1 million. While going over blueprints with his Spanish architects, Saakashvili told me he likes buildings that are "original, crazy and brave." He said Batumi could be "the next Dubai." He then produced a set of plans for the drab...

Author: /time Magazine | Title: The World According to Misha: Georgia's Saakashvili | 10/26/2009 | See Source »

Despite being steeped in two centuries’ worth of tradition and history, the Harvard-Radcliffe Orchestra has adapted to its new leadership with surprising musical ease. Federico Cortese’s debut concert with HRO on Saturday night featured an ambitious program of Berlioz, Debussy, and Tchaikovsky; its success confirmed that the departure of longtime music director Dr. James Yannatos has not compromised the musical and technical standards of the ensemble...

Author: By Monica S. Liu, CRIMSON STAFF WRITER | Title: HRO Goes Back to the Future | 10/26/2009 | See Source »

...crowded house welcomed Cortese as he opened the concert with Hector Berlioz’s “Roman Carnival,” the same overture that James Levine selected to jumpstart the Boston Symphony Orchestra’s (BSO) current season. The formidable musical benchmark the BSO set just last month, however, hardly deterred the best of Harvard’s instrumentalists from delivering a comparable rendition...

Author: By Monica S. Liu, CRIMSON STAFF WRITER | Title: HRO Goes Back to the Future | 10/26/2009 | See Source »

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