Word: concertizing
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Finally, "The City of Rock." I'm outside the city and I'm about to pass through the gates to the main area where all the concert stages and concession stands are. The City of Rock. Actually, it turns out not to be a city at all but a rather ordinary-looking festival site, albeit larger than most. The festival is all about product placement, advertising and naked commerce. Huge billboards sprout up from the walls around the festival, signs for GE and Nextel, Direct TV and Polaroid 'I-Zone' cameras, and one desperately commercial sign in which a brand...
...concert area looks like the grounds for a massive county fair, with various tents rising up in the distance, capped by large balloons and corporate logos. Tenda Rock in Rio Eletro is the electronica tent, and as I pass by I can see laser lights flickering and trance music pumping and sweaty Brazilians dancing. Tenda Raizes (by this point I've figured out that "tenda" probably means "tent") features various roots artists from around the world, from Varttina (a Finnish group with peppy female lead singers) to Heri Dikongue (a guitarist and singer from Cameroon). Tenda Brasil, another stage...
...three days will be packed with a variety of high-priced ticketed luncheons and public events, including a Hispanic Presidential Inaugural Gala and a youth concert starring performers like Destiny's Child, 98 Degrees and Jessica Simpson...
...energy," says programmer Shari Frilot. Hedwig always did. When it opened off-Broadway three years ago, critics raved about Stephen Trask's songs, and although the show's writer and star, John Cameron Mitchell, appeared nightly in drag (usually the fastest road to camp marginalization), his hilarious, moving mock concert became a mainstream theatrical phenomenon. "In the whole long, sorry history of rock musicals," declared Rolling Stone, "Hedwig and the Angry Inch is the first one that truly rocks...
...thing that makes this concert special is that it's not especially designed for outsiders. It's a party for Brazilians and if the rest of the world wants to join, the more the merrier. "Our primary goal was to create an event for Brazil and open that up for the rest of the world," says Garcia. "To them, this is their Woodstock." Garcia's "people" (note to self: get a job where I have "people." As a lowly music critic I am people-less) give me my press passes and three T-shirts. They tell me that...