Word: concordes
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Dates: during 1970-1979
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Easier said than done: AMC has less capital than its competitors with which to develop new models and reduce the size of its cars in order to meet future stringent fuel-economy standards. But it did scrape up the money to bring out a new '78 model, the Concord. It is a luxury compact that, with options, sells for as much as $5,200?roughly comparable to the price of the fast-selling subcompacts, Honda's Accord and Volkswagen's Rabbit. Meyers believes AMC must now focus its sales push on the Concord to the maximum. He told TIME Correspondent...
...Concord sales, unlike those of AMC's other models like the Gremlin and Matador, have in fact started fast. But unfortunately for the company, Concord is not all that different; it faces stiff competition from the Ford Fairmont, Chrysler's Dodge Aspen and General Motors' Chevy Nova. And Meyers' optimism reminds skeptical Detroiters of the company's early exuberance about the glassy Pacer, whose sales in 1975, the year of introduction, really did hit 100,000?and then almost stopped. Whether Concord can keep up its initial success will go far to determine if Meyers remains the head...
...adapted General Eisenhower's Crusade in Europe for a TV series. He was the author of Benjamin Franklin: The Shaping of Genius, and William Diamond's Drum, The Beginning of the War of the American Revolution-a widely praised account of the Battle of Lexington and Concord-and other popular histories...
...first front-wheel-drive subcompacts, the Dodge Omni and Plymouth Horizon. Ford, too, will offer a front-wheel-drive subcompact, the Fiesta, though the car will be built by Ford subsidiaries in Europe and shipped to the U.S. American Motors' entry in the subcompact field will be the Concord, a shorter, lighter version of the Hornet, which is being shelved...
...miss this one: the Cambridge Articulture program, which is sponsoring all kinds of free events this summer, is holding a Senior Citizen's Picnic (featuring--really--a nightlight cabaret and/ or a Broadway revue). At 20 Concord Ave. at 2 p.m., Wednesday, July 13, free...