Word: condimented
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Would Americans prefer ketchup to be thicker? If the majority say yes, the FDA's ketchup standards will be adjusted to mandate a thicker consistency for the condiment. Cries of thanks will no doubt be heard across the nation...
Explaining the marketing strategy behind new chains, Jay Chiat, San'wiches main backer and the superstar executive of the imagemaking advertising agency Chiat/Day, insists that "it's all a matter of the ADI." That is no palate- tingling condiment, but rather the area of dominant influence, or the geographical area that a TV station predominantly reaches (and thus the potential audience for each commercial). That is why, for example, Marriott since June has opened 14 branches of Allie's in San Diego (where San'wiches is also being tested). Only after such saturation will Chairman J.W. Marriott Jr. convert more...
...years of experimentation with burritos and Dos Equis beer, they are finally becoming a bit more sophisticated about Hispanic cuisine. The savory snacks of Spain known as tapas, the distinctive bite of cilantro (coriander) in a salad or seafood dish, and the fiery blast of salsa, Mexico's peppery condiment -- are now commonplace ingredients in the menus of non-Hispanic restaurants and, increasingly, in American home cooking...
MOST OVERWORKED CONDIMENT Cutting the mustard with just about everything from apricots to tarragon, with champagne, honey, horseradish, garlic, pickles and jalapenos in between, seemed the favorite ploy of sales-minded merchandisers, invariably with cloying results. Jars of mustard line store shelves as flavored oils and vinegars did a few years back...
...more your linger over the * The more you linger over the salad bar, the less likely it is that others can fill their salad bowls quickly. Bear in mind that any new fixing or condiment has been added to the daily repertoire...