Word: condiments
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Dates: during 1980-1989
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Explaining the marketing strategy behind new chains, Jay Chiat, San'wiches main backer and the superstar executive of the imagemaking advertising agency Chiat/Day, insists that "it's all a matter of the ADI." That is no palate- tingling condiment, but rather the area of dominant influence, or the geographical area that a TV station predominantly reaches (and thus the potential audience for each commercial). That is why, for example, Marriott since June has opened 14 branches of Allie's in San Diego (where San'wiches is also being tested). Only after such saturation will Chairman J.W. Marriott Jr. convert more...
...years of experimentation with burritos and Dos Equis beer, they are finally becoming a bit more sophisticated about Hispanic cuisine. The savory snacks of Spain known as tapas, the distinctive bite of cilantro (coriander) in a salad or seafood dish, and the fiery blast of salsa, Mexico's peppery condiment -- are now commonplace ingredients in the menus of non-Hispanic restaurants and, increasingly, in American home cooking...
MOST OVERWORKED CONDIMENT Cutting the mustard with just about everything from apricots to tarragon, with champagne, honey, horseradish, garlic, pickles and jalapenos in between, seemed the favorite ploy of sales-minded merchandisers, invariably with cloying results. Jars of mustard line store shelves as flavored oils and vinegars did a few years back...
...more your linger over the * The more you linger over the salad bar, the less likely it is that others can fill their salad bowls quickly. Bear in mind that any new fixing or condiment has been added to the daily repertoire...
INDEED. our world would grow larger upon turning back the front page of the New York Times. A vast store of the world's cruelty and injustice gets served up as a condiment for the baseness of front-page politics. On page two are articles from far-off lands. If not preoccupied with some trangression of life or liberty, they catalogue the struggle of popular liberation movements against repression, violence, poverty and hunger. Unusual was an account several weeks ago of Soviet politician Mikhail Suslov's funeral in Moscow. Not quite the enlivening task of trailing rebel guerillas through...