Word: conditionedreflex
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This book is little more than an executive-suite version of the conditionedreflex theory pioneered by Russian Physiologist Ivan Pavlov. While such tactics seem to work well on dogs, pigeons and rats, they might not succeed in the office. The first time a boss puts his arm around an employee he is trying to praise, he might find himself on the receiving end of a One Second Reprimand: a punch in the nose...
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