Word: condom
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Dates: during 1980-1989
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...freshmen started Spermbusters, a condom delivery service, in the fall of 1985. But Harvard shut down the young firm, citing a rule prohibiting students from operating businesses in their dorm rooms...
...course, the marketing consultants are going wild. They have the rare opportunity to completely distort the public mindset. In the old days, condoms had rough, manly names, officially and on the street. Guys called them "safes," "johns," and "scumbags;" their trademarks implied conquest and domination: "Ramses" and "Trojans." Some of the later brands got a little wimpy. "Excita," one was called--a name as appropriate for a federal tax form as for a condom...
Lately, things have gotten completely out of hand. Now that more and more condoms are being targeted at women--well, you know what I mean--they are starting to turn up under brand-names like "Lifestyles." Apparently the manufacturers want women to think of condoms as chic new additions to their lives. Who knows what's next--maybe a special designer condom called "Lifestyles of the Rich and Famous...
...imagine, for example, a hypothetical condom with the words "Rutger Fury!" printed liberally all over the box, wrapper, and condom proper. Not only will sex become more pleasurable for the user with such an exciting message prominently displayed, but the consumer will form pleasurable associations with my name. After this I would only have to put my name on any other shoddy product to rake in dollars like so many dead leaves...
AIDS is a "condom marketer's dream," says John Silverman, president of Ansell Americas, the sellers of LifeStyles condoms, whose most startling magazine ad, directed at American women, features a young woman resolutely proclaiming, "I enjoy sex, but I'm not ready to die for it." Mentor, a new line, is marketed directly to women, who purchase nearly half the condoms sold. It comes in a tiny plastic cup designed for women's purses (the traditional flat packaging is for men's wallets...