Word: condom
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...course, the marketing consultants are going wild. They have the rare opportunity to completely distort the public mindset. In the old days, condoms had rough, manly names, officially and on the street. Guys called them "safes," "johns," and "scumbags;" their trademarks implied conquest and domination: "Ramses" and "Trojans." Some of the later brands got a little wimpy. "Excita," one was called--a name as appropriate for a federal tax form as for a condom...
Lately, things have gotten completely out of hand. Now that more and more condoms are being targeted at women--well, you know what I mean--they are starting to turn up under brand-names like "Lifestyles." Apparently the manufacturers want women to think of condoms as chic new additions to their lives. Who knows what's next--maybe a special designer condom called "Lifestyles of the Rich and Famous...
...unflinchingly direct language of the Columbia guidelines leaves no room for confusion. On the subject of condoms, for example: "During withdrawal, hold the rim of the condom firmly against the penis so that the condom cannot slip off and no semen can escape." On fellatio: "The risk here is for the partner performing fellatio. It is common to have small cuts and sores in the mouth; even brushing your teeth can cause abrasions. This creates a route of entry for the virus in semen." On assessing personal risk: "Are you a man who has had sex with other men that...
...genital herpes, move through the country. "There are a minimum of 6 million S.T.D.s recorded annually," says Dr. German Maisonet, medical director of the Los Angeles Minority AIDS Project. "Which means that about every five seconds an American is involved in a high-risk sexual practice minus a condom...
AIDS is a "condom marketer's dream," says John Silverman, president of Ansell Americas, the sellers of LifeStyles condoms, whose most startling magazine ad, directed at American women, features a young woman resolutely proclaiming, "I enjoy sex, but I'm not ready to die for it." Mentor, a new line, is marketed directly to women, who purchase nearly half the condoms sold. It comes in a tiny plastic cup designed for women's purses (the traditional flat packaging is for men's wallets...