Word: condoms
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AIDS, the terrifying disease. Condoms, the most widely available safeguard against the spread of the sexually transmitted illness. Those combined facts have shattered the long-held taboo against advertising such prophylactics on broadcast television. While some cable systems have carried condom commercials, ABC, CBS and NBC have steadfastly refused, contending that the ads would offend some communities. No local station would broadcast them either -- until now. First San Francisco's KRON-TV, an NBC affiliate, announced it would end its ban, and plans to start airing three 15-second spots for Trojan condoms in February. "Someone had to break...
...embarrassment involved in buying contraceptives," said Carl F. Graef, a co-founder of the budding firm. "Generally, our customers are just people who don't feel like going to the drugstore. Now they don't have to look the guy in the eye and say, 'I'd like a condom, please...
...avoid the risk of infection. Sex education, said the panel, has become literally a life-and-death matter, and educators should use "whatever vernacular is required" to get the message across. One message, more or less in the vernacular, has already been supplied by Koop: a "rubber (condom) should always be used during sexual intercourse (vagina or rectum)" if there is any chance that a homosexual or heterosexual partner might be infected...
...suspect that (your partner) has been exposed by previous heterosexual or homosexual behavior or use of intravenous drugs with shared needles and syringes, a rubber (condom) should always be used during (start to finish) sexual intercourse (vagina or rectum...
Birth-control specialists applaud the condom's effectiveness. Still, "it's like the horse and carriage," notes Dr. Harrith Hasson of the Society for the Advancement of Contraception. "It's a fine means of transportation, but if we had been satisfied to stop there, we would never have invented the car and the airplane." Unfortunately, research faces difficulties. Many companies have pulled back because of the cost of testing and the risk of suits. Federally funded research is down as well. Clinical tests of an NIH-developed implant system called Capronor stalled for more than a year because the company...