Word: cone
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Dates: during 1960-1969
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Loss of the Test. Attorney Frederick Cone, a partner of famed Tort Lawyer Melvin Belli, sought to prove that the kind of help rendered by Whittaker was standard. The defense involved the showing of models and color slides of gory operations, and the calling of big-name medical witnesses. A key issue was whether Dr. Stevenson had tried to get a licensed physician to assist him, at least in cases other than crash emergencies. Of the three cases before the jury, one was such an emergency. On this and one other count, the jury found both defendants not guilty...
...Scourge. Last week "Fax" Cone took a step toward his own retirement. The agency's ruling triumvirate, consisting of Cone, Board Chairman Robert F. Carney, 61, and President Rolland W. Taylor, 59, announced a new management generation that will take over next January. Richard W. Tully, 49, head of Foote, Cone's Western operations, will become board chairman; Chicago Office Chief Charles S. Winston, 47, will be president; and New York-based William E. Chambers Jr., 47, will be operations-committee chairman. Cone himself will turn over his job as chairman of the executive committee to Carney. Though...
Though Foote, Cone has 2,160 employees and went public three years ago, it has always seemed something of a one-man agency-the man being Cone. As the top copy disciplinarian, Cone constantly emphasized that an ad should be a clear, simple "substitute for talking to someone." He shunned both whimsy and the knuckle-hard TV sell. As an account man, his ability to hold on to such maverick clients as Hallmark Cards' Joyce Hall became legendary. Publicly, Cone emerged as the most respected scold of the industry. He once scourged the "tasteless people" in advertising...
Moving Inventory. Although Cone came up through the copy departments, the "new people"-as he calls them-traveled the non-copy route. Tully joined the agency in 1946, seven years out of Northwestern University, moved up through marketing and research ranks. Winston (Princeton '41) came in 1946 as an account man, made his mark by landing the Johnson's Wax account in 1952. Chambers (Harvard '42) came in 1956, ran the Lever Bros, and General Foods accounts before taking over the New York office...
...titles, it will be some time before the three will be on their own in directing Cone & Co. It is not surprising that Cone has lined them up while he and the other senior citizens are still in charge, for he has always been highly sensitive to the critical role of talent in advertising. Unlike most businesses, he says, "our inventory goes down the elevator every night...