Word: cone
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Dates: during 2000-2009
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...Faculty, staff, students—including a few undergraduates, and plenty of curious tourists flocked to the tables set up in Harvard Yard where Crimson Catering scooped up ice cream into waffle cone bowls...
...hard to know precisely when the red-winged blackbird, Agelaius phoeniceus, is about to attack. The birds tend to swoop in, hitting victims from behind. Sometimes, the birds take turns attacking victims. It's unclear, however, if the red wing attacks from its beak, which is usually sharp and cone-like, or with its feet. Given the bird's size, the danger is more likely to come not from the attack itself, but from the reaction to it. For instance, a newly attacked bicyclist veers into the path of an oncoming bicycle. Or car. Or an attack so deeply traumatizes...
...physiologist, the Pringles can proved his biggest hit. At one point Baur engineered a freeze-dried, just-add-milk ice-cream product called Coldsnap. Despite a product team that included a young Steve Ballmer, now Microsoft's CEO, the elder Baur achieved more success with his can than the cone...
...None of this is to be confused with hurricane tracking, whose famous "cone of probability" has indeed become a dependable asset to those of us in a storm's path. The accuracy with which the National Hurricane Center here in Miami now forecasts a storm's strength as well as the time and place of its arrival, not just hours but days in advance, is a tribute to turn-of-the-century advances in meteorological spy hardware. But until seasonal forecasts like Colorado State's become more consistent, the best we can do during Hurricane Preparedness Week is just accept...
...Nobel Prize for Literature for writing a memorable slogan. But you will earn a well-deserved place in marketing history, according to this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer for Epsilon and a veteran phrasemaker, look at the enduring impact of power lines such as Morton Salt's "When it rains it pours" (1912) and McDonald's "You deserve a break today" (1971). Whatever you do, counsels the author, "change everything but a great line." That sort of inspiration, he maintains, is the voice...