Word: cone
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Deny a child an ice-cream cone? Take away those glazed doughnuts? Or that double cheeseburger, fries and milk shake? It sounds cruel and downright un- American. Everyone knows that adults should watch their diets and cholesterol levels, but is it really necessary for junk-food-loving youngsters to do the same...
...dreams, the right car, vodka, watch, cuisine and music system. Consumers no longer feel they absolutely must have the latest luxury product. Who would be impressed, anyway? "People don't think being square is synonymous with being a sucker anymore," says Dan Fox, marketing planning director of the Foote, Cone & Belding ad agency. Besides, they no longer seem to get a kick from spending borrowed money. Consumer installment credit dropped $342 million in December, or 0.6%, in what would ordinarily have been a busy shopping season, and a huge $2.4 billion in January...
...community of 12,000 people that is serving as a social laboratory of this shift. The townspeople do not know it. No pollsters have knocked on doors. Several new folks in town, however, are not exactly who they seem to be. They are researchers from the Foote, Cone & Belding ad agency, sent there to soak up everyday life and find out what people are thinking in the place code-named Laskerville. They are eavesdropping at school-board meetings, at the local cafe and even at funerals (they say the eulogies really sum up the town's values). The ad people...
...guidance system. First, a radar altimeter compares the topography of key landmarks along the missile's flight path with detailed contour maps stored in its computer memory. Then, as the Tomahawk approaches its target, a small digital camera, acting as an electronic eye, compares the view from the nose cone with a library of images prepared from satellite photos. If the missile sees that it is even slightly off course, it makes adjustments...
...started was how the Patriot system would fare. The antimissile missile is guided by a sophisticated phased-array radar consisting of more than 5,000 radar antenna elements that can detect and track 100 targets at a time and follow any given one far more rapidly than the rotating cone of conventional radar. But the system had never been tested against a Scud...