Word: cone
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...other warm rainy areas where the principal crops-yams, cassava, potatoes-are low in protein. "Believe me, the plant tastes good," says Plant Geneticist Theodore Hymowitz of the University of Illinois. "The flowers taste like mushrooms fried in oil. You can eat the whole thing like an ice cream cone...
...boom Kroc found he needed more than inventiveness, or even his "special sauce" to run the operation. He therefore established Hamburger Central, the wall-less office near Chicago where Kroc and his burger consultants could set the party line for franchisers. In the center of one floor, a cone-shaped think tank, containing a circular water bed and a device which projects the user's alpha waves onto a screen, facilitates important decisions. (Employees may meet together within the womb-like room, unless they are of different sexes). Hamburger Central directives are communicated to the "professors" at nearby Hamburger University...
John O'Toole, president of Foote Cone & Belding, considers the new leanness healthy. Says he: "A few excellent people are better than a lot of O.K. people. In the '60s, there were junior assistants assisting assistant account executives who were assisting the account executive, and between them they were slowing down the process...
...most obtrusive ads are showing up on television. Agency chiefs and their clients like to call the new approach "realistic," "tough" or "consumer oriented." but to the public the end result seems nothing but the plain old hard sell. It is exemplified by Foote Cone's loud "Shout it Out" commercials for a stain remover and the "Plop, plop, fizz, fizz, oh what a relief it is" jingles created by Wells, Rich Greene's President Charlie Moss for Alka Seltzer-a far cry from the entertaining commercials the same agency turned out for the same product...
...control booth's soundproof window, a singer implores "Jah," the black god who many Jamaicans believe was Haile Selassie, to deliver him from Babylon. Seated on the floor are half a dozen musicians whose hair is plaited into myriad ominous, serpentine "dreadlocks." Each man reverently smokes a large, cone-shaped "splif" filled with marijuana, and all nod agreeably whenever the singer alludes to Africa, domestic politics or Jamaica's national hero, Marcus Garvey...