Word: conely
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Dates: during 1990-1999
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PRACTICING WHAT THEY PREACH On the next level is what marketing expert Carol Cone, CEO of Cone Communications, calls "passion branders." They are companies with a long-term commitment to a cause. They not only raise money but also walk the walk of deeply interested parties. If they sponsor environmental awareness, you can be sure they also recycle. McDonald's, for example, has a clear interest in kids and local communities. Its Ronald McDonald House for the families of seriously ill children is one of the country's best-known charitable...
Bezos scoffs at the B&N challenge, assuring the world--before descending into his required pre-IPO cone of silence--that Amazon's paper-thin overhead and laser-like Web focus will make it difficult for anyone to match it on price. Amazon doesn't carry the hefty cost of those comfy B&N superstores; for the most part, it just orders titles from warehousers and publishers on your behalf...
...ahead, have the vanilla cone. Women who consume foods rich in calcium--milk, cheese and yogurt--may lower their risk of KIDNEY STONES...
...York--Its starting rotation seems healthy, and David Cone, Kenny Rogers and Dwight Gooden are all throwing great. The team will be fine unless closer Mariano Rivera falters. It doesn't have the luxury of John Wetteland any more...
...complex protocol for changing what users see on a Web page. "It does," agreed Waxman, thereby opening the door to a line of argument in which he found himself suggesting--apparently in all seriousness--that U.S. citizens might have to purchase a government-issued, Maxwell Smart-like "cone of silence" before making a speech in a public park...