Word: cones
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...minutes, Armstrong and Scott electronically checked the Agena's complex systems. Assured that all was in order, they nudged to within five feet of the Agena's nose, close enough for them to read a small, lighted instrument panel over the target craft's docking cone. Using his maneuvering stick, Armstrong fired a brief burst from two of Gemini's 100-lb. thrusters. The gap between Agena and the spacecraft closed at about six inches per second, until the craft gently bumped its nose into the docking cone...
...memorialize the immigrants, he proposes a massive, vertically ribbed cone, with ramps inside and out, to be called the "Wall of the 16 Million...
Seared But Intact. Though the Apollo's engine achieved 10% less power than expected, the capsule still blazed into the atmosphere at nearly 19,000 m.p.h. and a temperature of 4,000°, fastest and hottest yet for any returning spacecraft. To protect the capsule, a new cone-shaped heat shield completely enveloped Apollo instead of guarding only the blunt end. It came through as expected, seared but intact. And three huge parachutes gently dropped Apollo into the Atlantic about 40 miles from its target ship, the U.S.S. Boxer...
Just completing a wholesale reshuffle is General Foods, after Procter & Gamble and General Motors the nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies outright (Foote, Cone & Belding), stripped a major account from another (Benton & Bowles), and rejiggered product assignments between the remaining two (Young & Rubicam and Ogilvy & Mather). In the process, General Foods showered $17.5 million in new accounts on two of the hottest agencies in the business: 13th-ranking Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell...
...long run, the reason behind the General Foods shift should be of greater concern to Foote, Cone-and to the advertising business-than the specific loss of billings. The reason Foote, Cone was fired, explains Arthur E. Larkin Jr., General Foods executive vice president, was "an unavoidable difference on basic policy in respect to product conflict." Translated, this meant that Foote, Cone had recently taken on Ralston Purina and Hills Bros, coffee, both fiercely competitive with General Foods products. Although auto companies, cigarette manufacturers and soapmakers have long forbidden their agencies to handle other products in the same field, food...