Word: cones
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Dates: during 1960-1969
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...Despite these obvious advantages, most admen are still skeptical of public ownership. Their big fear is that it might undermine the confidential relationship between an agency and its clients. "I wouldn't want to be part of an agency that owed its primary obligation to stockholders," says Fairfax Cone, executive committee chairman of Chicago's Foote, Cone & Belding. Adds Ernest Jones, president of Detroit's MacManus, John & Adams: "If there were outside stockholders, they would have the right to ask such questions as 'What is the contemplated Pontiac budget for next year?' Well, that happens...
...while in the boldly colorful style of the Fauves (the wild beasts). But the man who made the deepest impression on him in his youth was Cézanne, who had given the younger generation a new slogan: "Treat nature in terms of the cylinder, the sphere and the cone...
...most purposes there are handier ways to communicate, but Dr. Tomiyasu has his eye on a notoriously difficult communication problem. When a missile nose cone or a spaceship slams down through the atmosphere, it surrounds itself with a sheath of plasma (hot, ionized gases) that repels radio waves. Space scientists well remember that during the most critical period of Colonel John Glenn's return to earth from his orbital flight, the radios of his Mercury capsule were blacked out for seven minutes by the plasma sheath. Laser light, if strong enough, can penetrate plasma, and Dr. Tomiyasu believes that...
...admen condemn the FTC out of hand. Says Fairfax Cone, chairman of Foote, Cone & Belding: "The industry cannot police itself; it never could. The FTC is reaching for more authority to do what it is supposed to do." Even blunter is Dr. Max Geller, president of New York's Weiss & Geller agency, who says, "Agencies don't get paid for sticking to principles. If a company wants to go haywire in its claims, the agency either goes along or loses the account. Agencies need the moral crutch of Uncle Sam's regulations to resist the pressure...
...Said Cone: "Large numbers tell almost nothing about people. And I want to know about people. I don't want to be told that magazine subscribers don't watch television. What I do want to know is what they read and contemplate-and how well they believe they are served. I want you to tell me who it is I am talking to when I buy your magazines; and what they are like. I want to know this so I can tell my clients...