Word: cones
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Dates: during 1960-1969
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...committee of seven trustees and seven professors had run through a list of 70 possible presidential candidates. But every time they met, explained Board Chairman Fairfax Cone, "all had the same candidate-Mr. Levi. He was our standard. No others matched that standard." A shy, unpretentious man who likes bow ties and fine cigars, Levi, 56, has employed a dry wit and a lawyer's tough logic in his pivotal task under Beadle: raiding other faculties of their top talent. An aristocratic intellectual who reads widely at jet-pace speed, Levi developed a rapport with academicians that neatly complemented...
...JOHN H. CONE...
...surprisingly, a woman is behind the ads. When Foote, Cone & Belding won the Clairol account in 1955, the agency assigned it to Shirley Polykoff, a Brooklyn-born mother of two who can write better advertising copy than most men in the game. She invented the Clairol girl-"clean, wholesome, casual. You can imagine meeting this girl at a P.T.A. meeting." As the campaign took off and the product line expanded, she posed more questions: "Is it true blondes have more fun?" (Lady Clairol). "What would your husband do if suddenly you looked ten years younger?" (Loving Care...
Bristol-Myers' sales chart lines. She is now a vice president and associate creative director of Foote, Cone & Belding, supervises a staff of ten, was recently named 1967's advertising woman of the year. Widowed since 1961, she lives in a Park Avenue apartment cluttered with paintings and sculpture, steadfastly refuses to disclose her age in spite of a 40-year advertising career. But then, why should she? Dreaming up Miss Clairol, Miss Polykoff switched herself from fading blonde to "Innocent Blonde." Last week, with a new promotion under way, she was an eye-stopping blend of Radiantly...
Peace & Harmony. The Shapiros have a special taste for ice cream, since their $100 million concern began in 1911 as a Boston ice-cream-cone bakery. Immigrating there from Russia, Brothers Nathan and Joseph Shapiro devised a technique of using rotary bakers instead of the single-line machinery in common use. Borrowing $10,000 from an uncle, they formed their own company, soon moved it to Baltimore-logically assuming that, since the weather there was warmer ice-cream sales would be higher...