Word: cones
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Dates: during 1960-1969
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Maryland Cup also develops ice-cream specialties to build up the business. One new one this summer is the Cannonball, a plastic cone with a gum-ball at the bottom of the ice cream. Another is called the Madcap and may revolutionize the Popsicle market. Madcaps are inverted cones of ice cream on a stick, can be spewed out in carloads by the Flex-E-Fills, and will, Maryland Cup hopes, dominate the "sticks" that are ice cream's biggest single specialty seller...
...Irish Guards band played martial airs in the streets as 2,000 invited dignitaries and 500,000 Roman Catholics celebrated the consecration of Liverpool's new Metropolitan Cathedral of Christ the King on Whitsunday. Constructed over the past 41 years at a cost of $11,200,000, the cone-shaped cathedral in concrete rises to a stately stained-glass lantern tower capped with a crown of finials, which lights up at night atop one of Liverpool's two hills. The other hill, half a mile away, is already topped by the Gothic spires of the Anglican cathedral...
...Children, especially, delighted in watching Len Lye's kinetic Flip and 2 Twisters, stood entranced as three giant loops of steel jumped and jiggled for 15 minutes at a time. Adults, too, joined in the good-humored spoofs of Claes Oldenburg's gigantic, canvas-covered Ice Cream Cone and Falling Shoestring Potatoes, and his plaster Pecan Pie. They poked their fingers into the spongelike walls of Harold Paris' Pantomina llluma, a "feelies" room containing $10,000 worth of molded, twisted and flat rubber and polyurethane, tensor lights and stainless steel. Grandmothers cheerfully took off their shoes...
...takes the worry out of being close." The implication was that if viewers drained their sinus cavities, mopped their floors and swabbed their armpits with the Beautifuls' products, then they too would somehow be Beautifuls. Ugly notion, says John O'Toole of Foote, Cone & fielding: "The younger generation we have today does not respond to the unreal, the phony. This generation has grown up with advertising, seen it all their lives and has developed an ennui with all the beautiful faces thrown at them." Adds Adman Hooper White, of the Leo Burnett Agency: "Today's TV commercials...
...result, lose their chance of motherhood. He cites the case of a woman in her early 20s, soon to be married. The Pap smear taken at a premarital examination discloses some suspicious cells. Since their source is not precisely pinpointed, standard practice would demand removal of sizable cone-shaped sections of tissue from the cervix and perhaps its entire lip, with the danger of forming scar tissue that could close off the uterus and leave the woman infertile...