Word: cones
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Dates: during 1970-1979
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...London's elegant Claridge's, the price of a double bedroom is $112 a night. An ice cream cone in Hyde Park may cost $1.40. At the other end of the scale, a couple from Phoenix paid $27 in a small hotel for what they described as a "filthy" room without a toilet...
...version of a Mediterranean McDonald's makes the world-famous Gyron sandwich. It's grilled lamb wrapped in pita bread and packed with lettuce, tomatoes and onions, sprinkled with paprika and the mysterious special sauce that adds a kick to the dish. It looks like an ice cream cone with meat on top the way they wrap it up, and it's a sure fire delight...
Psychologist John Cone of the University of West Virginia has found that electricity customers tend to cut down if they are reminded-constantly, each day-of actual dollars spent. They fail to respond to a mere general reminder to save their money. Says Cone: "What people need is more specific feed back about how much [energy] they are really using on a daily basis." Americans, in other words, must not merely be told but convinced of their self-interest before they will alter their habitual behavior even in a minor...
Said the same detective: "He killed people, and I asked him about it. But he has no remorse. To him it was the same as eating an ice cream cone. He doesn't know the difference...
Died. Fairfax M. Cone, 74, advertising tycoon and public-spirited Chicago civic leader; after a long illness; in Carmel, Calif. Co-founder and director of Foote, Cone & Belding, he maintained that an ad should be a simple "substitute for talking to someone." He helped make Sara Lee, Kotex, Kleenex, Hallmark, Sunkist and even the doomed Edsel household names, but perhaps his most famous ad was for the American Tobacco account: "With men who know tobacco best... it's Luckies two to one." Despite its title, Cone's autobiography, With All Its Faults: A Candid Account of Forty Years...