Word: cones
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...themselves -by stethoscope-into Jean Dupuy's Poe-like Heart Beats Dust. The stethoscope is wired to a sensitive diaphragm inside a clear plastic case, and every time the viewer's heart thumps, a tiny telltale mushroom cloud of ruby-red dust boils up under a spooky cone of light. Robin Parkinson's sonically activated Toy-Pet-Plexi-Ball is a sparkling basketball-sized plastic sphere that rolls kittenishly away every time the viewer claps his hands together. Ingeniously combining a blower and a vibrator, Engineer Niels O. Young flings an 80-ft.-long loop of tape...
...being done to him, chooses it, and even in some twisted way enjoys it. He describes Lombardi as primarily a child psychologist; but perhaps athletes have to become as little children to win championships. For instance, one of the Packers, age 33, finds himself concealing an ice-cream cone behind his back. Excellent attitude. The emotional regression will stand him in good stead on Sunday. Scared of Daddy, he is all the more likely to terrorize the rest of the block...
Decision -- what flavor ice cream cone?: Constantly you are asked to make decisions of seemingly little import which turn out to be the most entire life. Vannila ice cream, as it happens, you can get at the corner spa near where you life, so you remain a homebody and eventually go to Harvard. Chocolate ice cream is only available at the Dairy Queen down next to the Sunoco Station; had you eaten there, you would have fallen in with some people all of whom later worked in gas stations...
Apollo's temporary silence was easily explained. As the cone-shaped spacecraft hit the ocean, it was capsized by a combination of gusty winds and choppy waves. With the capsule in a nose-down position, its submerged antennas were useless. But the astronauts, trained for such contingencies, had to inflate three flotation bags attached to Apollo's nose. As the bags became buoyant, they swung the nose toward the surface until the spacecraft flipped upright, exposing the antennas and allowing radio transmissions to be resumed...
Last week Foote, Cone came down with a crash. After a brusque meeting with the ad company's officers, TWA announced that it was shifting its account to the much publicized, two-year-old Manhattan agency of Wells, Rich, Greene. Admen were stunned. For one thing, Wells, Rich, Greene had not even participated in last summer's drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency's president and cofounder, married Harding Lawrence, chairman of Braniff Airways, whose $6,500,000 account had taken her struggling outfit...