Word: cones
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...Great Air Race of 1967 embroiled Madison Avenue for much of last summer. It began when Trans World Airlines, at a time when other airlines were launching bright new advertising campaigns, decided to throw its $18 million-a-year account up for grabs. Eight top agencies, including Foote, Cone & fielding, TWA's shop since 1956, spent months of work and more than $1,000,000 to land the business. The winner? None other than Foote, Cone, which won the day with a campaign built around TWA's current "Up, up and away" theme...
...Costa Rica, Mount Arenal had been quiet for nearly five centuries, its graceful cone plugged solidly with ages-old magma. Without warning one afternoon, Arenal blew a huge hole in its flank. Vaporized magma shot out at 1,472° F. and incandescent gas soared thousands of feet into the sky. Red-hot volcanic ash spread for miles across rich cattle-raising land, piling three feet deep in places. At least 78 people died, and further disaster struck searchers for the 100 or more still missing when a sudden sheet of flame engulfed a carload of rescuers, incinerating...
...launching a commercial, agencies screen it before test audiences and run a series of checks and quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...
...three stories in this collection. But even here, as in the memorable title piece of his previous book of stories, Among the Dangs (1961), he insists on the moral. The sci-fi gimmicks of his fantasy worlds point metaphorically back to the truths of the real world. Into the Cone of Cold is typical: a poet allows himself to be frozen and thawed out again in a scientific experiment; beyond the spooky suspense of the situation, the cone of cold comes to stand for a state of spiritual exile from which the poet must grope back to an altered life...
...soon noticed that there was some white, crystal-like powder on the face of a moth that was ready to emerge from its cocoon. Most of the enzyme crystals were on two cone-shaped structures on the face, called maxillae, which scientists had hither-to believed useless to the silk moth. Kafatos also found concentrated enzyme solution in the maxillae's cells, which squeeze the solution out through fine tubes leading to the surface of the maxillae. The enzyme, mixed with the liquid of the old silk tubes, gets painted over the cocoon's tip, thus dissolving the cocoon...