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...Minute. Although some admen, like Foote, Cone & Belding's Fairfax Cone, warn that "advertising should never be so much fun that it interferes with selling," the creative men are unquestionably having all the fun. One Madison Avenue recruiter complains that today a hard-up agency may "have to pay $50,000 to get a man worth $18,000." But says Richard Rich, 37, of Wells, Rich, Greene, "a minute on the air costs $50,000, and that is an enormous responsibility...

Author: /time Magazine | Title: Advertising: On the Creativity Kick | 2/16/1968 | See Source »

Launched by the same Saturn I rocket atop which the fatal Apollo fire occurred last year, the LM was protected on its flight through the atmosphere by a nose cone and a cone-shaped adapter. After the second stage had been inserted into orbit, the nose cone was jettisoned and the adapter's four panels slowly opened like the petals of a flower, exposing LM to its natural environment: the vacuum of space, in which it can fly as efficiently as a streamlined rocket. Then, on command from LM's on-board computer, the craft briefly fired...

Author: /time Magazine | Title: Space: Apollo's Ugly Duckling | 2/2/1968 | See Source »

...juvenile-delinquent son (pun intended) in The Return of the Prodigal Son. All this intermingling has the effect of broadening his pictures from the specific into the universal. It takes no special knowledge of slumland to appreciate the irony of a startlingly adult little girl licking an ice-cream cone amid hostile stares in a Harlem Summertime ("They grow up fast in that part of town"). Finally, what is true for his Negro subjects becomes true for every man. With this judgment, Bearden is in profound agreement. "My subject," he says "is people. They just happen to turn...

Author: /time Magazine | Title: Painting: Touching at the Core | 10/27/1967 | See Source »

...committee of seven trustees and seven professors had run through a list of 70 possible presidential candidates. But every time they met, explained Board Chairman Fairfax Cone, "all had the same candidate-Mr. Levi. He was our standard. No others matched that standard." A shy, unpretentious man who likes bow ties and fine cigars, Levi, 56, has employed a dry wit and a lawyer's tough logic in his pivotal task under Beadle: raiding other faculties of their top talent. An aristocratic intellectual who reads widely at jet-pace speed, Levi developed a rapport with academicians that neatly complemented...

Author: /time Magazine | Title: Universities: Happy Marriage in Chicago | 9/22/1967 | See Source »

...JOHN H. CONE...

Author: /time Magazine | Title: Letters: Aug. 18, 1967 | 8/18/1967 | See Source »

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