Word: cones
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...surprisingly, a woman is behind the ads. When Foote, Cone & Belding won the Clairol account in 1955, the agency assigned it to Shirley Polykoff, a Brooklyn-born mother of two who can write better advertising copy than most men in the game. She invented the Clairol girl-"clean, wholesome, casual. You can imagine meeting this girl at a P.T.A. meeting." As the campaign took off and the product line expanded, she posed more questions: "Is it true blondes have more fun?" (Lady Clairol). "What would your husband do if suddenly you looked ten years younger?" (Loving Care...
Bristol-Myers' sales chart lines. She is now a vice president and associate creative director of Foote, Cone & Belding, supervises a staff of ten, was recently named 1967's advertising woman of the year. Widowed since 1961, she lives in a Park Avenue apartment cluttered with paintings and sculpture, steadfastly refuses to disclose her age in spite of a 40-year advertising career. But then, why should she? Dreaming up Miss Clairol, Miss Polykoff switched herself from fading blonde to "Innocent Blonde." Last week, with a new promotion under way, she was an eye-stopping blend of Radiantly...
Maryland Cup also develops ice-cream specialties to build up the business. One new one this summer is the Cannonball, a plastic cone with a gum-ball at the bottom of the ice cream. Another is called the Madcap and may revolutionize the Popsicle market. Madcaps are inverted cones of ice cream on a stick, can be spewed out in carloads by the Flex-E-Fills, and will, Maryland Cup hopes, dominate the "sticks" that are ice cream's biggest single specialty seller...
Peace & Harmony. The Shapiros have a special taste for ice cream, since their $100 million concern began in 1911 as a Boston ice-cream-cone bakery. Immigrating there from Russia, Brothers Nathan and Joseph Shapiro devised a technique of using rotary bakers instead of the single-line machinery in common use. Borrowing $10,000 from an uncle, they formed their own company, soon moved it to Baltimore-logically assuming that, since the weather there was warmer ice-cream sales would be higher...
...Irish Guards band played martial airs in the streets as 2,000 invited dignitaries and 500,000 Roman Catholics celebrated the consecration of Liverpool's new Metropolitan Cathedral of Christ the King on Whitsunday. Constructed over the past 41 years at a cost of $11,200,000, the cone-shaped cathedral in concrete rises to a stately stained-glass lantern tower capped with a crown of finials, which lights up at night atop one of Liverpool's two hills. The other hill, half a mile away, is already topped by the Gothic spires of the Anglican cathedral...