Word: cones
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...tall, and his mature weight has generally varied from 220, which he calls "slim," to an alltime high of 284. His neck size is 19, and the nose cone has yet to leave Canaveral that could not parachute back to earth dangling from one of Jackie Gleason's shirts. His Manhattan tailor flatteringly but fairly describes him as "the best-dressed stout man I know-above conservative, not afraid to look well-dressed." Gleason orders about a dozen suits a year, paying as little as $285 for a little grey nothing, sometimes going exotic with such items...
Ever since television first flickered into life, it has attracted an ever-enlarging audience. The number of knob twisters dwarfs the circulation lists of even the largest magazine. In a speech before magazine promotion men at New York's Sherry-Netherland Hotel, Manhattan Adman Fairfax M. Cone (Foote. Cone & Belding) had some blunt words for magazines tempted to play the numbers game against the one-eyed monster of the marketplace. Cone's advice...
...told, five major U.S. agencies-the newest comers: Foote, Cone & Belding and Doyle Dane Bernbach-are now operating in West Germany. Not unnaturally, home-grown German agencies are wearying of the transatlantic competition. Sighed one U.S. agency chief in Frankfurt last week: "The German admen aren't so friendly these days. Like they don't even talk...
...have-nots benefit if advertising contracted, and the consumer economy spent less on itself? Admen answer that the only reason the U.S. can spend billions for foreign aid and public welfare is the existence of a rich mass-production economy made possible by steady sales-and advertising. Says Fairfax Cone, executive committee chairman of Foote, Cone & Belding: "If the money spent on ads were to go instead into public works, as some of the critics advocate, where would the money come from? They never seem to get down to that." As for another familiar accusation against advertising, Young & Rubicam...
...should use that medium for society's good as well as its own. If admen are often fair game for critics, it may well be because they have too often pictured themselves as society's savior instead of its servant. "Some admen get pompous," snaps Foote Cone's Fax Cone, "and they come out with statements such as, 'Our lives are better because of advertising.' This is not true. Our lives are better with advertising, but not because...