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...domestic and overseas billings: Thompson, $370 million: Interpublic, Inc. (the parent corporation of McCann-Erickson), $352 million; Young & Rubicam, $247 million; B.B.D.O., $243,700,000; Dentsu Advertising of Japan, $148,500,000; Ted Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700,000; Benton & Bowles, $114 million; N. W. Ayer, $110 million. Biggest agency in domestic billings is Interpublic, with a combined billing of $259 million from McCann-Erickson, Canada's McCann-Erickson subsidiary and McCann-Marschalk, an independent subsidiary. Runner-up is Thompson, with $250 million in U.S. and Canadian billings...

Author: /time Magazine | Title: Advertising: A Gentle Nudge | 3/17/1961 | See Source »

Auburn hair swirled into a massive cone above her head, her strapping (5 ft. 9 in., 180 Ibs.) figure dominating the stage, she swept through Beatrice's gothic intricacies with the ease of a nanny crooning a lullaby. Her voice was round, smooth and flexible, negotiating the score's chromatic difficulties with unfailing precision. Oddly enough, before any particularly difficult passage she seemed at her most relaxed and carefree; within seconds, she would take off on a high E, then ripple back eleven notes to a mellow A. Her complete, sunny ease caused one concertgoer...

Author: /time Magazine | Title: Music: New & Excellent | 3/3/1961 | See Source »

...Force was so pleased with results of a series of tethered propulsion tests at Edwards Air Force Base that it decided last year to bypass the normal flight tests of components. The first Minuteman fired all three stages, put its brand new inertial guidance system, its nose cone and its flaring steering nozzles through the wringer in one bold gamble.* The stunning bull's-eye meant that the test program would be cut by months...

Author: /time Magazine | Title: Defense: Closing the Gap | 2/10/1961 | See Source »

...rays are created by a quartz crystal, which converts electrical energy from an oscillator into mechanical vibrations in the air at a frequency of 1,000,000 cycles per second. A cone-shaped concentrator mechanically coupled to the crystal intensifies these vibrations and produces a sharply defined beam. The surgeon removes a small portion of the bone behind the ear, acoustically irradiates the exposed canal with the gun's waves. Much as a soprano's high note can shatter a wineglass, the beams shot from the gun are supposed to shake the diseased cell structure and destroy...

Author: /time Magazine | Title: Medicine: Labyrinthine Way | 1/6/1961 | See Source »

...problems encountered in piercing the crust of the lava lake to its molten core would be similar to tapping the heat of molten rocks created by a man-made blast. Rawson and Higgins set up a gasoline-driven rotary drilling rig in the middle of Kilauea Iki's cone on the steaming crust of the lava pool. Using compressed air as a coolant, they drilled a 3½-in. hole into the crust at the tedious rate of 1½ ft. every eight hours. The 1,652° heat damaged the diamond bits and jammed pipe threads, forcing...

Author: /time Magazine | Title: Science: Molten Energy | 12/26/1960 | See Source »

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